One philosophy. One cup. One iconic brand.
If you've never had SOMA, here's the short version: it's Taiwan's No.1 award-winning milk tea brand — crowned champion at Taiwan's National Milk Tea Festival — and it's pouring more than 1,000 cups a day. SOMA has already been building a footprint in the U.S., and now EpicurePixel Group is stepping in to lead its next phase of growth.
Tea × Craft
SOMA was built on a simple but demanding philosophy: Tea × Craft. The "tea" half is Taiwanese to its roots — hand-shaken milk tea made from three specially selected black teas, chosen and blended for a flavor that's become one of the most recognized in the category. The "craft" half comes from SOMA's founder, a Le Cordon Bleu alumnus who applies French culinary precision to every step of the process — from how the tea is brewed to how the milk is balanced to how consistent each cup is, location to location.
That combination — Taiwanese heritage disciplined by French culinary technique — is what separates SOMA from a typical bubble tea shop. It's not just a drink; it's a standardized, replicable craft.
Already in the US — Now Entering Its Next Chapter
SOMA isn't new to the U.S. market. The brand has already built a footprint stateside and earned a loyal following among younger generations who see it as a representative brand for premium Asian tea culture — proof that a cup of milk tea can carry the same level of craft and consistency as any other high-end culinary product.
What's new is the next chapter: EpicurePixel Group has stepped in as SOMA's growth partner for North America, leading the brand into its next phase of expansion. Franchise recruitment is now open to bring SOMA to more cities, with locations across California and Arizona on the roadmap for 2026 — all backed by a standardized operating system built for consistent quality at every store.
Now Recruiting Franchise Partners
SOMA's expansion runs on the same principle as the tea itself: craft, standardized. Every location follows the same replicable operating model, so the quality that won Taiwan's National Milk Tea Festival travels intact from Taipei to wherever SOMA opens next.
Interested in bringing SOMA to your city? Franchise inquiries are open now.